42 - What Can Netflix, Amazon and Facebook Teach Us About Digital Education?

When it comes to a streamlined user experience, industry giants like Netflix, Amazon, and Facebook continue to stay ahead of the curve and keep their users coming back for more. What’s the key to their success? And how can we adopt the methods these companies use to keep busy healthcare professionals engaged in and excited about digital education?

This poster will highlight the user experience techniques used by large corporations to not only keep users engaged in the moment, but also keep them returning to their sites for any future needs. Concepts like searchability, personalized suggestions, useful content, and a straightforward interface that help you find the next show to watch or birthday present to order can be applied to digital education platforms to create connections with users that take their experience to the next level.

By giving readers strategies and tools to better engage learners, this poster will address user experience pain points and help educational providers meet the needs of today’s healthcare professionals who have increasingly high expectations for digital content. Topics will include:

• Quality content: The most important aspect of user experience


• Searchability: Ensuring learners can quickly find what they need


• Personalization: Matching users to content that meets their needs


• AI enhancement: How AI tools can assist and engage users


• User-friendly interface: Why simplicity and consistency are key

Through real life examples of user experience strategies from industry leaders and how they can be applied to digital education this poster will challenge readers to rethink how digital education is presented and what we can do to keep pace in the continuing education field with what learners have come to expect from their digital experience.