13 - Exploring Healthcare Provider and Patient Preferences for Interactivity and Visuals

Poster Description: This study investigates the preferences of HCPs and patients regarding interactivity and visual elements in both continuing education formats and patient facing materials. Infograph-ed incorporated surveys in various HCP activities and patient materials spanning 2022, 2023, and 2024. The research offers a comprehensive analysis of HCPs’ and patients’ preference segmented by format type.

Surveys were embedded into a number of HCP and patient learners, directed materials. Learners were from different specialties, demographics, and geographical regions. Participants were asked to rate their preferences for interactivity and visuals, likelihood to recommend the activity, and knowledge gained from the activity. The data was segmented by format, device, geographic area of learner, and therapeutic area of the content presented. 
Findings reveal preference for interactivity and visual based information among HCPs and patients, highlighting a growing demand for engaging educational materials. Insights into preferred format types shed light on the varying needs of HCP and patient learners. Understanding these preferences can inform the development of tailored educational strategies to enhance engagement and knowledge retention among both HCPs and patients, ultimately contributing to improved healthcare outcomes.